Cape Town, South Africa, was selected as one of 15 top global destinations to be chosen as ideal subjects for a case study by the United Nations World Tourism Organisation (UNWTO) and the World Tourism Cities Federation (WTCF), demonstrating the city's global status and its potential to influence world travel according to both its popularity and its practices in operating under sustainable tourism conditions.
The jointly launched 'UNWTO-WTCF City Tourism Performance Research', is an instrument with a set of criteria and a platform for exchange of information to benchmark tourism performance in urban destinations. The research focused on the following areas: Destination Management; Economic Impact; Social and Cultural Impact; Environmental Impact and Technology & New Business Models. Notably, According to the UNWTO, the case studies include a set of key urban tourism performance indicators and an in-depth analysis of each city in areas related to the economic impact of tourism, sustainability or the use of new technologies in the measurement and management of urban tourism.
"Cape Town is a fascinating tourism hotspot; the city's ideal situation at the Gateway to Africa brings so many cultures together that it offers a unique perspective on maintaining and sustaining a thriving tourism sector that's of benefit to locals - our role is to continuously work towards ensuring that our communities are able to enjoy work opportunities in tourism and that the economic results of that are equally distributed through our neighbourhoods with long-term effect.
In 2018 we saw 2.6 million international passengers recorded by Cape Town International Airport, representing a 9.6 percent growth from 2017 despite the drought and other problems experienced by the region, so imagine the possibilities." - Alderman James Vos, Mayoral Committee Member for Economic Opportunities and Asset Management, including Tourism, Property Management, Strategic Assets, Enterprise and Investment.
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